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Chief Marketing Officer (Commerce, CA )

 1. Job title : Chief Marketing Office

2. Location : Commerce, CA

3. Job Duties / Responsibilities: 

JOB DUTIES include but are not limited to the following:

 Strategic Marketing:

o    Develop and implement comprehensive marketing strategies aligned with the company's overall objectives and target audience.

o    Identify emerging trends, consumer preferences, and market opportunities to inform strategic decision-making.

o    Lead the planning, execution, and evaluation of marketing campaigns across various channels, including digital, print, social media, and events.

·         Brand Development:

o    Define and manage the company's brand identity, positioning, and messaging to differentiate it from competitors and resonate with target customers.

o    Ensure brand consistency across all marketing channels and touchpoints.

o    Leads the internal Creative Services team which includes driving brand health metrics and performance driven copy and value propositions. 

·         Product and Digital Marketing:

o    Collaborate with product development teams to drive the successful launch and promotion of new products and menu offerings.

o    Develop compelling product messaging, packaging, and pricing strategies to maximize sales and profitability.

o    Oversee the development and execution of digital marketing initiatives, including website management, social media marketing, email campaigns, and online advertising.

o    Leverage digital platforms to enhance brand visibility, drive customer engagement, and generate leads. 

·         Sales Support:

o    Collaborate with sales teams to develop sales enablement tools, promotional materials, and training programs.

o    Provide sales support through the creation of marketing collateral, product presentations, and sales incentives to drive revenue growth. 

·         Public Relations:

o    Manage media relations and PR efforts to generate positive publicity and enhance brand reputation.

o    Develop relationships with journalists, influencers, and industry stakeholders to secure media coverage and endorsements for the company and its products. 

·         Budget Management:

o    Develop and manage the marketing budget, allocating resources effectively to maximize ROI and achieve marketing objectives.

o    Monitor expenses, track performance metrics, and adjust strategies as needed to optimize marketing spend. 

·            Leadership and Team Development:

o    Lead a team dedicated to business and franchise development, providing mentorship and fostering a culture of innovation and excellence

o    Promote cross-departmental collaboration to align business and franchise development efforts with overall company objectives.

 

QUALIFICATIONS

•          Bachelor's degree in Marketing, Business Administration, or related field (Master's degree preferred)

•          10+ years’ experience in marketing leadership roles

•          Deep understanding of F&B market dynamics, consumer trends, and competitive landscape

•          Strong leadership and team management skills, with the ability to inspire and motivate cross-functional teams

•          Excellent communication, presentation, and interpersonal skills

•          Creative thinker with a passion for innovation and a keen eye for design and aesthetics

•          Proficiency in digital marketing tools, analytics platforms, and CRM systems

•          Ability to thrive in a fast-paced, dynamic environment and adapt to changing market conditions

•          F&B industry experience preferred.


4. Job Type: Full-time

5. Salary: $150K+Yearly, and your base salary will depend on your experiences, qualifications, and skills.

6. Benefits (Full-Time ONLY) : 

• Med/Den/Vis/Life Insurance (100% Company Covered) from Day 1

• Short Term and Long-Term Disability Leave (short term 100% covered)

• 401(k) 5% Match (no vesting period!) from Day 1

• Flexible Time Available

• $600 Lifestyle Allowance (Annually)

• Cellphone Reimbursements

• Employee Discounts (40% off products & services)

• Paid Holidays (11 days)

• Paid Time Off (generous and increases by tier!) (20+days from 1st Year)

• Paid Maternity Leave (paid 100% for 12 weeks)

• Paid Secondary Caregiver Leave (up to 2 weeks)

• Paid Creative Leave (up to 4 weeks specified on years of service + monetary value)

• Education Benefit ($1,000 every year) provided

• Employee Club Activities (movie, e-sports, book, sports activity club, etc.)

• Relocation bonus provided

• & Much More


7. Contact: danielkim@gnmconsulting.net

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