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Marketing Manager (Brea,CA)

 1.Job title :  Marketing Manager

2. Location : Brea,CA

3. Job Duties / Responsibilities:  
  • Job Summary
    The Senior Product Manager will play a strategic leadership role in managing the end-to-end lifecycle of instant food products, sauces, and related offerings at Samyang America.
    This position involves spearheading product innovation, driving cross-functional initiatives, and delivering results that align with the company’s growth and profitability objectives.
    The Senior Product Manager will focus on high-impact projects, including launching new product lines, optimizing existing offerings, and ensuring alignment with market trends and consumer demands.

    Key Responsibilities
    Strategic Product Management
    • Develop and execute the product strategy and roadmap, ensuring alignment with Samyang’s overall business goals.
    • Identify market opportunities and gaps to drive innovation and differentiation in instant meals, sauces, and complementary products.
    • Own the P&L for assigned product lines, balancing profitability with competitive positioning.

    Innovation and Development
    • Lead ideation and innovation sessions to conceptualize new product offerings tailored to U.S. consumer preferences.
    • Oversee the product development lifecycle, ensuring adherence to quality, cost, and timeline objectives.
    • Collaborate with HQ team, operations, and supply chain teams to deliver innovative and scalable products.

    Consumer and Market Insights
    • Conduct deep dives into market data, consumer trends, and competitive intelligence to inform product decisions.
    • Utilize tools like Nielsen, IRI(Circana), and consumer research to validate product concepts and strategies.
    •Act as a voice of the customer, advocating for consumer needs and preferences in product development.

    Cross-Functional Leadership
    • Partner with marketing to develop go-to-market strategies, packaging, and messaging that resonate with target consumers.
    • Work closely with sales teams to align product strategies with customer needs and retail requirements.
    • Lead cross-functional teams in managing complex projects, ensuring all stakeholders meet their deliverables.

    Performance Optimization
    • Monitor product performance metrics, including sales, margin, market share, and customer satisfaction.
    • Lead initiatives to optimize underperforming products or leverage successful launches for broader market penetration.
    • Develop and present post-launch evaluations and recommendations to senior leadership.
     
    Qualifications
    Education and Experience
    • Bachelor’s degree in marketing, Business Administration, or a related field
    • 10+ years of experience in product management, with a strong preference for experience in instant meals, sauces, or global cuisine categories.
    • Demonstrated success in leading product launches and managing complex product portfolios.

    Skills and Competencies
    • Expertise in product lifecycle management, from concept to commercialization.
    • Strong analytical skills with the ability to synthesize data into actionable strategies.
    • Proficiency in tools like Nielsen, IRI, and project management software.
    • Exceptional leadership, communication, and negotiation skills.
    • Ability to manage multiple projects and priorities in a fast-paced, results-driven environment.

    Personal Attributes
    • Strategic thinker with a passion for innovation and problem-solving.
    • Consumer-focused mindset with a strong understanding of trends in global cuisine and the instant food market.
    • Collaborative and influential leader who can drive alignment across diverse teams

4. Job Type: Full-time


5. Salary: 90K~110K  Yearly, and your base salary will depend on your experiences, qualifications, and skills.


7. Contact: danielkim@gnmconsulting.net

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