1.Job title : Marketing Manager
2. Location : Brea,CA
3. Job Duties / Responsibilities:
- Job SummaryThe Senior Product Manager will play a strategic leadership role in managing the end-to-end lifecycle of instant food products, sauces, and related offerings at Samyang America.This position involves spearheading product innovation, driving cross-functional initiatives, and delivering results that align with the company’s growth and profitability objectives.The Senior Product Manager will focus on high-impact projects, including launching new product lines, optimizing existing offerings, and ensuring alignment with market trends and consumer demands.Key ResponsibilitiesStrategic Product Management• Develop and execute the product strategy and roadmap, ensuring alignment with Samyang’s overall business goals.• Identify market opportunities and gaps to drive innovation and differentiation in instant meals, sauces, and complementary products.• Own the P&L for assigned product lines, balancing profitability with competitive positioning.Innovation and Development• Lead ideation and innovation sessions to conceptualize new product offerings tailored to U.S. consumer preferences.• Oversee the product development lifecycle, ensuring adherence to quality, cost, and timeline objectives.• Collaborate with HQ team, operations, and supply chain teams to deliver innovative and scalable products.Consumer and Market Insights• Conduct deep dives into market data, consumer trends, and competitive intelligence to inform product decisions.• Utilize tools like Nielsen, IRI(Circana), and consumer research to validate product concepts and strategies.•Act as a voice of the customer, advocating for consumer needs and preferences in product development.Cross-Functional Leadership• Partner with marketing to develop go-to-market strategies, packaging, and messaging that resonate with target consumers.• Work closely with sales teams to align product strategies with customer needs and retail requirements.• Lead cross-functional teams in managing complex projects, ensuring all stakeholders meet their deliverables.Performance Optimization• Monitor product performance metrics, including sales, margin, market share, and customer satisfaction.• Lead initiatives to optimize underperforming products or leverage successful launches for broader market penetration.• Develop and present post-launch evaluations and recommendations to senior leadership.QualificationsEducation and Experience• Bachelor’s degree in marketing, Business Administration, or a related field• 10+ years of experience in product management, with a strong preference for experience in instant meals, sauces, or global cuisine categories.• Demonstrated success in leading product launches and managing complex product portfolios.Skills and Competencies• Expertise in product lifecycle management, from concept to commercialization.• Strong analytical skills with the ability to synthesize data into actionable strategies.• Proficiency in tools like Nielsen, IRI, and project management software.• Exceptional leadership, communication, and negotiation skills.• Ability to manage multiple projects and priorities in a fast-paced, results-driven environment.Personal Attributes• Strategic thinker with a passion for innovation and problem-solving.• Consumer-focused mindset with a strong understanding of trends in global cuisine and the instant food market.• Collaborative and influential leader who can drive alignment across diverse teams
4. Job Type: Full-time
5. Salary: 90K~110K Yearly, and your base salary will depend on your experiences, qualifications, and skills.
7. Contact: danielkim@gnmconsulting.net
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